Evaluating a promise - A Behavioural Science & Context Architecture CaseStudy on Auto Insurance
From street vendors, to auto rickshaw drivers, and large fancy hospital staff, everyone in India today carries a QR code for payments through e-wallets. We can make every imaginable payment through our phones. Even the prospect of borrowing a loan has become more
accessible and convenient – thanks to the massive overhaul of the Indian BFSI industry that fintech companies have set motion to.
However, insurance is one segment where the convenience of digitisation has staggered. The conventional offline mode of acquiring insurance has remained relevant among consumers who are otherwise comfortable managing financial transactions through a screen.
A new breed of startups is trying to change this.
Find the finished article in the Diversifi Annual Compendium 2022 here.