Jez Groom
When the going gets tough -Behavioural Science in times of crisis
We overlook that in times of crisis the emotional brain – our System 1 – tends to take over. This is a very important factor for every...
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Jez Groom
Jul 15, 20231 min read
Evaluating a promise - A Behavioural Science & Context Architecture CaseStudy on Auto Insurance
From street vendors, to auto rickshaw drivers, and large fancy hospital staff, everyone in India today carries a QR code for payments...
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Jez Groom
Jul 15, 20231 min read
Behavioural science to promote plant based diet
How Behaven used COM-B, implicit research and its Rainbow Wheel ™ to inform WWF-UK’s communications campaigns promoting plant-based diets.
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