SONIA FRIEDRICH ACADEMY
IRRATIONAL PRICING WINS!
Sonia presents clear and practical pricing solutions from behavioural science, that can make or save you money to increase your bottom line. She takes the mystery out of behavioural science to empower you, your team and your business.
"...One of our first nudges was as simple as (X) which saw:
18% increase in transactions
24% increase in revenue
19% increase in conversions
Our learnings from Sonia are now the driving force behind our entire conversion rate optimisation strategy and has permeated throughout our day to day decision making."
- Sami Gilroy. Spell and the Gypsy Collective
The course has been an absolute game-changer for me personally. I now look at the world through a behavioural science lens and I’m using my new found psychology skills to make a real difference at work. For those who can remember the film Matrix, you’ll remember the bit near the end when Neo started to see the Matrix code and used this to defeat Agent Smith. My expert training has helped to look at things in a completely different way and it’s making a massive difference to me inside and outside work – I’m able to tackle pretty much any communication challenge with real confidence.
— Jeremy Mugridge, Quilter