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14+

Years of BeSci

Experience

141

BeSci

Experts

22

Countries

Globally

6

Keynote 

Speakers

WHO WE ARE

We all come from different backgrounds and share a common purpose.

From academia to agencies, from financial services to pharmaceuticals, from engineering to environmental, we understand human behaviour in context, in country.

As a collaboration of world leading independent behavioural science experts, both large and small, we come together as global partners and solve real world local problems.

Together, we have run global programmes and interventions with World Health Organisation, Amazon, Dow Jones Group, The Wall St Journal, Mondelez, News Corp, Fidelity and HSBC.

 

Independently we work with L'Oreal, WWF, B Lab Europe, AstraZeneca, Tesco, easyJet, British Airways, British Gas, Merck, Abbvie, Standard Life, Oreo, Dior, Pernod Ricard, Wrigleys, IKEA, Google Play, Heineken, Sky, UK Government, Australian Government, COMCAST, BESTBUY, Flipkart, Swiggy, Quilter, Naked Juice Bar, HDFC, Samsung, Scaler, Acko, CEEW and many others. 

We have authors who write for Forbes Inc, Harvard Business Review, Psychology Today, The European Commission to publishing books such as Brainfluence, Friction, Ripple and Humanising Rules.

 

Our team features keynote speakers who have presented at Microsoft, Pfizer, INSEAD, TEDx, BBC, Neuromarketing World Forum and Nudgestock events. We have the creators of globally award winning podcasts Behavioral Grooves and The Brainfluence Podcast. 

We aim to assemble the right team for the right challenge.

 

We see ourselves as the ‘Avengers’ of behavioural science. 

the team

OUR TEAM

We're like a big family. We like to think of ourselves as cousins.

As Prakash observed in large Indian families - siblings often compete.

Cousins are collegiate.

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BANGALORE

Prakash Sharma, President 2026

BANGALORE, INDIA - 1001 STORIES

ABOUT
Fanatical advocate of using Behavioural Science and Context Architecture™ to solve problems for Products, Brands and People. Co-founder of 1001 Stories, an Independent Consultancy specializing in Consumer Insights and Behavioural Solutions.

BUSINESS
Co-Founder of 1001 Stories

BESCI CREDENTIALS

Founder of The Now! Fest, Behavioural Science Club and Businesses That Behave Summit.

Guest sessions and workshops on Behavioural Science at multiple Universities.

 

https://1001stories.com

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LONDON

Jez Groom, Secretary 2026

LONDON, UK - smallwonder

ABOUT

Jez Groom is a world-leading behavioural scientist with over 35 years’ experience helping organisations across the private, public, and non-profit sectors use evidence-based design to drive meaningful change. From improving customer and citizen experiences to enhancing employee behaviour, his work combines rigorous science with practical insight to make a positive impact on people, organisations, and communities.


BUSINESS
Founder, small wonder

BESCI CREDENTIALS

Board Member of Bescy.org

CoFounder of #ogilvychange

Founder of Cowry Consulting

Author of Ripple

Honorary Research Fellow in Dept of Psychology,

City St George's University, London

GAABS Accreditation

Management Consultancies Association

Experienced Leader of the Year Award 2025

https://smallwonderconsultancy.com

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BANGALORE

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RESHMA TONSE

INDIA, 1001 STORIES

SPECIALIST DISCIPLINES:
Behavioural Insight

Context Architecture

https://1001stories.com

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BYRON BAY

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SONIA FRIEDRICH

AUSTRALIA, CONSULTANT

SPECIALIST DISCIPLINES:
Innovators / Start Ups / Fortune 500 Companies to Businesses in Crisis

Big Data + Personalisation

Irrational Pricing Specialist

Friction Free Culture

https://www.soniafriedrich.com/

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AOTEAROA

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VISHAL GEORGE

NEW ZEALAND,

BEHAVIOURAL BY DESIGN

SPECIALIST DISCIPLINES:
Behaviour Change Tools

Behavioural Systems

Human Centred Design

https://www.behaviouralbydesign.com/

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MUNICH

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CHRISTIAN HUNT

UK, HUMAN RISK

SPECIALIST DISCIPLINES:
Human Risk & Science of Compliance

https://www.human-risk.com/

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CAPE TOWN

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DAVID PERROTT

AFRICA, CIRCLES IN TIME

SPECIALIST DISCIPLINES:
Personalised Behavioural Change

https://citbesci.substack.com/

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AMSTERDAM

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ELINA HALONEN

NETHERLANDS,

SQUARE PEG INSIGHT

SPECIALIST DISCIPLINES:
Non WEIRD Behavioural Research

Behavioural Capability Building

https://www.squarepeginsight.com/

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BRASILIA

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FLAVIA AVILA

BRAZIL, INBEHAVIOR LAB

SPECIALIST DISCIPLINES:
Behavioural Lab & Field Experiments

Randomised Control Trials

https://inbehaviorlab.com.br/

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SUSTAINABILITY

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FRED DORSIMONT

SUSTAINABILITY, BEHAVEN

SPECIALIST DISCIPLINES:
Behavioural Marketing

Behavioural Sustainability

https://www.behaven.co/

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TEHRAN

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MINNEAPOLIS

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MASOUD SHADNAM
MIDDLE EAST, CONSULTANT

SPECIALIST DISCIPLINES:

Organizational Behaviour 

Human Resources

Management

 

shadnam@gmail.com

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KURT NELSON PhD 

USA, LANTERN GROUP

SPECIALIST DISCIPLINES:
Behavioural Marketing

Employee Engagement & Experience

https://lanterngroup.com/

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SUSTAINABILITY

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JULIA TERLET

SUSTAINABILITY, BEHAVEN

SPECIALIST DISCIPLINES:
Behavioural Sustainability

https://www.behaven.co/

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AUSTIN

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ROGER DOOLEY

USA, BRAINFLUENCE

SPECIALIST DISCIPLINES:
Cognitive Friction

Neuromarketing

https://www.rogerdooley.com/

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MONTEVIDEO

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SEBASTIAN FONZO

ARGENTINA, NudgingLabs

SPECIALIST DISCIPLINES:
Applied Behavioural Insights

Behavioural Economics

Behavioural Science in Healthcare

Professor, FIA Business School (Brazil)

 

sebastian@nudginglabs.com

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LIMA

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PEDRO DEL CARPIO

PERU, HEURISTICA

SPECIALIST DISCIPLINES:
Behavioural Marketing

Behavioural Design

https://www.heuristicalab.com/

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LONDON

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ZIBA GODDARD

UK, COWRY CONSULTING

SPECIALIST DISCIPLINES:
Customer Experience

Employee Experience

Culture Change

https://www.cowryconsulting.com/

DUBLIN

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NUALA WALSH

UK, MINDEQUITY

SPECIALIST DISCIPLINES:

Reputation Risk

Board Behaviour 

Culture Change

Organization Development

https://www.mindequity.co.uk 

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MEXICO CITY

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EMILIANO DIAZ DEL VALLE
MEXICO, IMEC

SPECIALIST DISCIPLINES:
Behavioural Design

Behavioural Research

Behavioural Training

Experts in Financial Services sector

https://www.ecomportamiento.org

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HONG KONG

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RUBY CHUI

ASIA, Brandnographer

SPECIALIST DISCIPLINES: 

Human-centric Innovation 

Consumer insight 

Design thinking 

Ethnography 

 

Key Credentials 

World Economic Forum insight contributor 

Tatler Gen T. Leaders of Tomorrow 2020 

 

www.brandnographer.com 

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PARIS

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CHRISTOPHE de CACQUERAY
FRANCE, KRAKN

SPECIALIST DISCIPLINES:
Behavioural Engineering Consultancy

Behavioural Science Training

Keynotes on Behavioural Science

https://www.krakn.fr

BUDAPEST

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RACHEL ALTMANN

CENTRAL EUROPE, BeHive

SPECIALIST DISCIPLINES:
Public Sector inc Education, Health

Private Sector inc Telco, Finance

In House Consultancy

https://www.behive.consulting

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CAPE TOWN

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WAYNE BATEMAN

AFRICA, ABE:Lab

SPECIALIST DISCIPLINES:
Behavioural Science Consulting

Behavioural Science Training

Organisational Behaviour

https://www.genesisabelab.com/

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MILAN

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GIORGIA PRESTENTO

ITALY / UK, Optimal Decisions

SPECIALIST DISCIPLINES: 

Business Transformation

Behavioural Science Training

Behavioural Science Consulting

https://optimaldecisions.co.uk/ 

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OSLO

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MARTINE
CARLSON

NORWAY, 
nudge lab

SPECIALIST DISCIPLINES: 

BeSci AI

Psychological Safety

Habit & Switching Behaviours​

https://www.thenudgelab.no/

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