Diversifi Global Authors & Books

Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli.

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Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.

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Boost profits and growth by reducing “friction” in every customer interaction
Amazon, Netflix, Google, and Uber all have one thing in common: They have built empires on making every interaction effortless for customers. In today’s high-speed, customer-empowered world, speed and efficiency with which business transactions are made determine ultimate success or failure.

This groundbreaking guide makes the case that every business―and that includes yours!―can gain a competitive edge by reducing those points of friction that impede smooth business exchanges. Friction teaches you how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change. 

In the book, you'll explore effective strategies for achieving compliance that work with – rather than against – the grain of natural human thinking and behaviour.

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You’ll also find:

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• Strategies for preventing adverse events that go beyond simply assuming that, because someone is employed, they can be told what to do

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• Techniques for risk mitigation in environments which are difficult to codify

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• Ways to improve positive engagement on the part of employees critical to risk management

How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour? Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you. While nudging is now commonplace in politics, most of our daily interactions with companies, products, and services have not yet been transformed with behavioural science. Doing so is often a messy process but, armed with this book, you ll have the practical toolkit to get started. Through storytelling and practical tips, Ripple takes you on a journey across the globe which will leave you inspired to start applying behavioural science to improve the world around you.

When it comes to investing, the most important message for women is to start.

Many women doubt their own investing ability, but this book shows you why it is
critical to plan for a better future, with inspiration from leading industry experts.

Inspirational Investing is an empowering read which enables you to reflect on your own finances and plan ahead for those moments that matter.

Learn from some of the most successful women in finance as they share practical advice, combined with real-life journeys from people who have achieved investment success.

Become more investment savvy today and take greater control of your life!

We adopt beliefs about money from our families, socio-cultural environment, and significant life events. We can think of them as scripts of a play that are handed to us. Often, we don't even know who the author of our scripts is. But what if we can rewrite our own money story?

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This book does not tell you to change what you do with your money. Instead, it offers mindsets to change how you think about money. The idea behind money mindsets is to become aware of why we do what we do with our money, so that we can rewire our own behaviours.

This masterpiece is both precise and concise. Gain relevant psychological insights in an easy-to-read format for changing your own money beliefs, setting motivating goals, and forming lasting financial habits.