Behavioural Alchemy
The Lantern Group Case Study "For over 23 years, The Lantern Group has been helping companies effectively communicate with their...
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jogroom
- Sep 12, 2021
- 2 min
Advancing Global Evidence for Local Practice
Evidence-Based Insights "Evidence-based insights is widely regarded as the crème de la crème of strategic thinking for many governments,...
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jogroom
- Sep 12, 2021
- 2 min
A Behavioural Science Solution for Decline in Naked Juice Bar Sales
3 Little Cups Who would have thought, over a coffee in Byron Bay, Australia, a behavioural science solution for the decline in Franchise...
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jogroom
- Sep 12, 2021
- 2 min
The Behavioural Fingerprint
The Bias Blindspot " "Behavioural scientists have a unique bias: the Bias Blind Spot. This means that as practitioners of applied...
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jogroom
- Sep 12, 2021
- 1 min
Improving the uptake and adherence of Folic Acid in India
The Behavioural Science Approach "Anemia is a pervasive public health problem in India, with 53% of women aged 15-49 years being anemic....
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jezgroom1
- Jun 1, 2021
- 1 min
How Minimizing Frictions Disrupted an Industry
Zoom Zooms "In the midst of the economic devastation caused by the Covid-19 pandemic, some businesses saw gains. Amazon hired hundreds of...
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jezgroom1
- Jun 1, 2021
- 1 min
Bringing BehaviouralScience to Ethics and Compliance
Human Risk "Human Risk is the term I use to describe the risks of human decision-making. You don’t have to look too far to realise that...
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jezgroom1
- May 24, 2021
- 2 min
How psychological dimensions of culture influence consumer decision making
WEIRD Psychology, WEIRD Marketing? "Although there are few experiences in history as truly global as COVID-19, we have seen from the...
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