
ORGANISATION MEMBERS

Cross Cultural Expertise
Prakash Sharma, President 2022
MUMBAI, INDIA - 1001 STORIES
ABOUT
Fanatical advocate of using Behavioural Science and Context Architecture™ to solve problems for Products, Brands and People. Co-founder of 1001 Stories, an Independent Consultancy specializing in Consumer Insights and Behavioural Solutions.
BUSINESS
Co-Founder of 1001 Stories
BESCI CREDENTIALS
Founder of Now!Fest
Founder of Behavioural Science Book Club


Jez Groom, Secretary 2022
LONDON, UK - COWRY CONSULTING
ABOUT
With over 10 years of experience of practically applying behavioural science in business, Jez has established himself as one of the world's leading practitioners in the field. As a pioneer, Jez has always been on the frontlines of behavioural science, from being instrumental in the team that used murals of babies faces to fight crime in Woolwich, to changing handwashing behaviour in a pig abattoir in Santiago to painting pink walls to reduce unsafe behaviour on a construction site for Shell on the South Bank of London.
BUSINESS
Founder, CEO of Cowry Consulting
BESCI CREDENTIALS
Author of Ripple
Honorary Research Fellow in Dept of Psychology,
City University, London

RESHMA TONSE
INDIA, 1001 STORIES

SONIA FRIEDRICH
AUSTRALIA, CONSULTANT

VISHAL GEORGE
NEW ZEALAND,
BEHAVIOURAL BY DESIGN
SPECIALIST DISCIPLINES:
Innovators / Start Ups / Businesses in Crisis
Friction Fighter
Irrational Pricing Specialist
SPECIALIST DISCIPLINES:
Behaviour Change Tools
Behavioural Systems
Human Centred Design

CHRISTIAN HUNT
UK, HUMAN RISK

FLAVIA AVILA
BRAZIL, INBEHAVIOR LAB
SPECIALIST DISCIPLINES:
Behavioural Lab & Field Experiments
Randomised Control Trials

MASOUD SHADNAM
MIDDLE EAST, CONSULTANT

SEBASTIAN FONZO
ARGENTINA, NudgingLabs
SPECIALIST DISCIPLINES:
Applied Behavioural Insights
Behavioural Economics
Behavioural Science in Healthcare
Professor, FIA Business School (Brazil)
email: sebastian@nudginglabs.com

DAVID PERROTT
AFRICA, CIRCLES IN TIME

FRED DORSIMONT
SUSTAINABILITY, BEHAVEN

KURT NELSON PhD
USA, LANTERN GROUP
SPECIALIST DISCIPLINES:
Behavioural Marketing
Employee Engagement & Experience

PEDRO DEL CARPIO
PERU, HEURISTICA

ELINA HALONEN
NETHERLANDS,
SQUARE PEG INSIGHT
SPECIALIST DISCIPLINES:
Non WEIRD Behavioural Research
Behavioural Capability Building
https://www.squarepeginsight.com/

JULIA TERLET
SUSTAINABILITY, BEHAVEN

ROGER DOOLEY
USA, BRAINFLUENCE

ZIBA GODDARD
UK, COWRY CONSULTING
SPECIALIST DISCIPLINES:
Customer Experience
Employee Experience
Culture Change

NUALA WALSH
UK, MINDEQUITY
SPECIALIST DISCIPLINES:
Reputation Risk
Board Behaviour
Culture Change
Organization Development

EMILIANO DIAZ DEL VALLE
MEXICO, IMEC
SPECIALIST DISCIPLINES:
Behavioural Design
Behavioural Research
Behavioural Training
Experts in Financial Services sector
https://www.ecomportamiento.org

RACHEL ALTMANN
CENTRAL EUROPE, BeHive
SPECIALIST DISCIPLINES:
Public Sector inc Education, Health
Private Sector inc Telco, Finance
In House Consultancy